insightful, full of samples (about 800 though largely black & white) a great guide to graphic styles, and the key movers & shakers in the history of graphic design right through from the 1890s to the 1990s.a huge resource for such a little book, definately worth reading if not just to look at the pictures...
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Author: Richard Hollis
Edition: Rev Exp Su
ISBN: 0500203474
Number Of Pages: 232
Languages:
Unknown: English
Original Language: English
Published: English
Product Description:
From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Over 800 illustrations, 30 in color.
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Customer Reviews

Comprehensive book
First: it is great book full of a lot of examples and connections. And I love it and I can recomend it for everyone who wants to know something about graphic design.
But sometimes it lost connection between graphic and polictic, which is important in 1920s and 1930s.

A must read...
for design students. The book gives a complete analysis of the graphic design's history.